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How is GROUNDFLOOR different than a REIT?

Last Updated: Jul 17, 2019 03:08PM EDT
With Groundfloor you create your own REIT. A real estate investment trust or REIT is a company that owns or finances income-producing real estate. When you invest your money with a REIT, the REIT manages your risk and reward. With Groundfloor you choose how much, when, and in which projects to invest. You are in control of your money and you manage your own risk and reward.

We give you the tools to make decisions in line with your investment strategy like our loan detail page, loan comparison tool, and the loan grading engine. 

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