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How is GROUNDFLOOR different than a REIT?

Last Updated: Dec 15, 2015 03:15PM EST
With GROUNDFLOOR you create your own REIT. A real estate investment trust or REIT is a company that owns or finances income-producing real estate. When you invest your money with a REIT, the REIT manages your risk and reward. With GROUNDFLOOR you choose how much, when, and in which projects to invest. You are in control of your money and you manage your own risk and reward.

We give you the tools to make decisions in line with your investment strategy like our loan detail page, loan comparison tool, and the loan grading engine. 

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c0d6c1ed556dff730f9e8768a28d3f41@groundfloor.desk-mail.com
http://assets3.desk.com/
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