Groundfloor’s 10-year vision is to become the broadest platform for individual investors to access the full spectrum of private market investments—on their terms. We’re achieving our vision by executing on three key growth strategies:
Expand our product offerings into new asset classes and new positions in the real estate capital stack beyond first-lien debt.
Penetrate new segments of investors with low friction, differentiated product experiences.
Leverage institutional capital to broaden into a full service capital provider for the real estate developers and operators we serve.