Groundfloor’s 10-year vision is to become the broadest platform for individual investors toaccess the full spectrum of private market real estate investments. We’re achieving our vision by executing on four key growth strategies:
Offer a premium service tier for the Pro Investor featuring upgraded tools, reporting and full access to products.
Expand our product offerings into new real estate asset classes and new positions in the capital stack beyond first-lien debt.
Penetrate new segments of investors with low friction, differentiated product experiences.
Leverage institutional capital to broaden into a full service capital provider for the real estate developers and operators we serve.